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iWerx Connect Blog

10 Reasons Why Call Tracking Should Be Mandatory for Your Tourism Business

May 17, 2019 12:34:32 PM / by Jana Byrn posted in SEO, digital marketing, Tourism, Destination Marketing, call tracking

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Over 67 percent of marketers recognize that data-driven marketing improves the speed and accuracy of their objective, and also has a dramatic impact on revenue. Call tracking lets you better understand where your call originates from and allows you to collect separate data. For example, call tracking can allow you to see if the call had come from social media versus a direct mail piece, and you can even use call tracking for Adwords to gauge PPC (Pay per click) success. If that isn’t enough to convince you that call tracking is beneficial to your company, here are 10 more reasons why.

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Why Video Marketing Is Important in the Tourism Industry

Apr 15, 2019 2:57:54 PM / by Jaden Cymbaluk posted in digital marketing, Tourism, Content Marketing, video marketing, video

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74% of all web traffic in 2017 was video-based, and 70% of marketing professionals claim that video is able to convert more than other content. Not only that but according to Caribbean Dream Destinations, 2 out of 3 travelers are watching videos when they are deciding on a trip and related activities. So why is a video so integral in your marketing efforts? Let’s dive a little deeper!

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Your Ultimate Guide to User Generated Content - Part Two

Mar 25, 2019 9:08:57 AM / by Jana Byrn posted in SEO, digital marketing, Tourism, Content Marketing

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If you have no clue what User Generated Content is or why every business in the tourism industry should be utilizing it, then stop right here and make sure to read part one of this ultimate guide! Today we’re expanding into the final part of this short series, and diving deeper into examples of successful UGC campaigns as well as how to utilize UGC on specific social media platforms.

 

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Your Ultimate Guide to User Generated Content - Part One

Feb 14, 2019 10:12:12 AM / by Jana Byrn posted in SEO, digital marketing, Tourism

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So we got you to click on the blog! Now that we have you here, you better take a bathroom break, grab some snacks (I suggest popcorn with chocolate chips) and strap yourself in because this is going to be a long-ish one. The topic today - user-generated content, aka UGC, and why your business NEEDS to be utilizing it.

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Why (and How) Your Attraction Should Be Using Pinterest

Feb 6, 2019 10:17:02 AM / by Jana Byrn posted in digital marketing, Tourism, Destination Marketing

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When you hear “social media marketing” do you automatically jump to Facebook and Twitter? While these platforms are beasts when it comes to marketing, don’t forget about Pinterest! Yes, it is full of DIY projects people never actually finish and gross zucchini noodle recipes, but it is also a perfect platform for businesses that are in the tourism industry. According to a study conducted by Ahalogy, 67% of Pinterest users are under the age of 40 and 35% of users have a household income over 100k, meaning these households most likely have disposable income. Also, nearly 25% of pins are travel and trip planning related! If those numbers alone don’t convince you to get on Pinterest, let’s dive a little deeper into why and how you should be pinning.

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5 Digital Marketing Trends To Apply To Your Tourism Business in 2019

Jan 21, 2019 10:39:48 AM / by Jana Byrn posted in SEO, digital marketing, Tourism, Destination Marketing

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1. Online Booking

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