74% of all web traffic in 2017 was video-based, and 70% of marketing professionals claim that video is able to convert more than other content. Not only that but according to Caribbean Dream Destinations, 2 out of 3 travelers are watching videos when they are deciding on a trip and related activities. So why is a video so integral in your marketing efforts? Let’s dive a little deeper!
If you have no clue what User Generated Content is or why every business in the tourism industry should be utilizing it, then stop right here and make sure to read part one of this ultimate guide! Today we’re expanding into the final part of this short series, and diving deeper into examples of successful UGC campaigns as well as how to utilize UGC on specific social media platforms.
So we got you to click on the blog! Now that we have you here, you better take a bathroom break, grab some snacks (I suggest popcorn with chocolate chips) and strap yourself in because this is going to be a long-ish one. The topic today - user-generated content, aka UGC, and why your business NEEDS to be utilizing it.
When you hear “social media marketing” do you automatically jump to Facebook and Twitter? While these platforms are beasts when it comes to marketing, don’t forget about Pinterest! Yes, it is full of DIY projects people never actually finish and gross zucchini noodle recipes, but it is also a perfect platform for businesses that are in the tourism industry. According to a study conducted by Ahalogy, 67% of Pinterest users are under the age of 40 and 35% of users have a household income over 100k, meaning these households most likely have disposable income. Also, nearly 25% of pins are travel and trip planning related! If those numbers alone don’t convince you to get on Pinterest, let’s dive a little deeper into why and how you should be pinning.