Over 67 percent of marketers recognize that data-driven marketing improves the speed and accuracy of their objective, and also has a dramatic impact on revenue. Call tracking lets you better understand where your call originates from and allows you to collect separate data. For example, call tracking can allow you to see if the call had come from social media versus a direct mail piece, and you can even use call tracking for Adwords to gauge PPC (Pay per click) success. If that isn’t enough to convince you that call tracking is beneficial to your company, here are 10 more reasons why.
If you have no clue what User Generated Content is or why every business in the tourism industry should be utilizing it, then stop right here and make sure to read part one of this ultimate guide! Today we’re expanding into the final part of this short series, and diving deeper into examples of successful UGC campaigns as well as how to utilize UGC on specific social media platforms.
So we got you to click on the blog! Now that we have you here, you better take a bathroom break, grab some snacks (I suggest popcorn with chocolate chips) and strap yourself in because this is going to be a long-ish one. The topic today - user-generated content, aka UGC, and why your business NEEDS to be utilizing it.