When you hear “social media marketing” do you automatically jump to Facebook and Twitter? While these platforms are beasts when it comes to marketing, don’t forget about Pinterest! Yes, it is full of DIY projects people never actually finish and gross zucchini noodle recipes, but it is also a perfect platform for businesses that are in the tourism industry. According to a study conducted by Ahalogy, 67% of Pinterest users are under the age of 40 and 35% of users have a household income over 100k, meaning these households most likely have disposable income. Also, nearly 25% of pins are travel and trip planning related! If those numbers alone don’t convince you to get on Pinterest, let’s dive a little deeper into why and how you should be pinning.
Let’s be real here, everyone at some point in their life suffers from a case of the FOMO’s, aka the Fear Of Missing Out. It’s a normal feeling to experience in this day and age where Instagram aesthetic is important, and social media is making millennials feel as if they constantly need to be busy. A study conducted by EventBrite found that 69% millennials experience FOMO and that 60% of millennials make reactive purchases because of it. However, this doesn’t just apply to millennials, another study has shown that more than half of social networkers experience the fear of missing out. So what if we told you that you could use FOMO to your advantage in your tourism marketing tactics? Follow these 10 easy tips and you won’t be missing out!