It is estimated that by 2019, there will be 2.77 billion social media users. Social media has penetrated our everyday lives, taking up most of our free (and not so free) time.
Advertising and business go together like peanut butter and jelly. You can't have one without the other.
Goerge Eliot once said: "People are almost always better than their neighbors think they are."Considering that Eliot was a novelist who lived during the 19th century, it's pretty clear that good reputation has always been important.
Around 93% of people's online experiences start with a search engine. It's important to know local SEO statistics so you can attract people near you to your attraction.
When it comes to local marketing, few things are as important as a brand's online reputation. Your reputation, after all, is how your customer base perceives you.
The marketing sector can be a complicated location as new marketing tools and strategies are introduced, nearly on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to debunk the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can assist your organisation tomorrow.
Outsourcing your local marketing to a professional agency can be a huge time saver. But choosing the best agency for the job isn't something to take lightly.
In the digital age, a brand's online reputation is pretty much the only thing that matters. If a brand has a poor reputation, it's better off not being on the internet at all.
Digital marketing campaigns can be a great way to get the word out about your local destination attraction. Of course, if it were that simple, everyone would do it.