So we got you to click on the blog! Now that we have you here, you better take a bathroom break, grab some snacks (I suggest popcorn with chocolate chips) and strap yourself in because this is going to be a long-ish one. The topic today - user-generated content, aka UGC, and why your business NEEDS to be utilizing it.
When you hear “social media marketing” do you automatically jump to Facebook and Twitter? While these platforms are beasts when it comes to marketing, don’t forget about Pinterest! Yes, it is full of DIY projects people never actually finish and gross zucchini noodle recipes, but it is also a perfect platform for businesses that are in the tourism industry. According to a study conducted by Ahalogy, 67% of Pinterest users are under the age of 40 and 35% of users have a household income over 100k, meaning these households most likely have disposable income. Also, nearly 25% of pins are travel and trip planning related! If those numbers alone don’t convince you to get on Pinterest, let’s dive a little deeper into why and how you should be pinning.
Let’s be real here, everyone at some point in their life suffers from a case of the FOMO’s, aka the Fear Of Missing Out. It’s a normal feeling to experience in this day and age where Instagram aesthetic is important, and social media is making millennials feel as if they constantly need to be busy. A study conducted by EventBrite found that 69% millennials experience FOMO and that 60% of millennials make reactive purchases because of it. However, this doesn’t just apply to millennials, another study has shown that more than half of social networkers experience the fear of missing out. So what if we told you that you could use FOMO to your advantage in your tourism marketing tactics? Follow these 10 easy tips and you won’t be missing out!
1. Online Booking
Are you having trouble creating new content for your social media? Thinking of content for your social media can be incredibly difficult, especially if you're doing it by yourself. It takes a great sense of creativity and effort to continuously pump out new content that won't seem repetitive or make your followers bored. Even as a tourist destination owner, there's only so much that you can think of.
Many businesses have been struggling to keep up with the constantly changing algorithm of Facebook and many small businesses and entrepreneurs are struggling with the idea of even having a Facebook in the first place. If you have a Facebook for your business or know someone that has a Facebook, then you know how true this is! It's difficult to manage, has a lot of upkeep involved, and can ultimately backfire if the business posts an unintentionally controversial post. In fact, if you aren't constantly posting and interacting with your Facebook as an attraction owner, then you might as well not have one. So, as someone who focuses on tourist and attraction business, you have to ask yourself, "should I use Facebook for my Attraction?"
How Does Your Reputation Work?
Working with as many different bar, restaurants, nightclubs, and attractions as we have over the last 5 years, it's become abundantly clear that most businesses don't realize how important their online reputation is to their long term success.
Local SEO is a huge component of traffic for your business in 2018. Understanding how to utilize Google for your business best can make a huge difference.